Market  Promotion


The International Jute Study Group (IJSG) is working for the expansion of international trade and Market of jute and jute products by maintaining existing markets and developing new markets, including the introduction of new jute products and the development of new end-uses.


Recently, IJSG organised an International  Jute Fair in Dhaka. More than 6,000 people visited the fair in three days. Buyers from different countries like Canada, England, France, Italy, Japan, Netherlands, Norway, Sri Lanka and USA visited the fair and showed their interest for trade.

  International Jute Fair Organized by the IJSG in Dhaka  



A three-day international jute fair ends in Dhaka on January 29, 2011 Saturday at Bangabandhu International Conference Centre (BICC). The fair was organised with a view to promoting diversified jute products made by Bangladesh and India. International Jute Study Group (IJSG) has organised the first-ever such fair in association with National Jute Board (NJB), India & Jute Diversification and Promotion Centre (JDPC), Bangladesh to promote jute products.

Ten (10) selected exhibitors from Bangladesh and five (5) from India under the umbrella of JDPC and NJB participated in the fair to showcase their best-quality jute products. Bangladeshi exhibitors under JDPC are: Bangladesh Jute Mills Corporation (BJMC), Suchili Jute Multi Products (BD) Limited, Creation Private Limited, The Source, Corr – The Jute Works, Peerless Enterprise, Bengal Braided Rugs Limited, Union Trading Co. Ltd., Shohag Jute & Handicrafts and Evan’s Products Pvt. Limited. Md. Tajul Islam, a well known Tapestry artist of Bangladesh also displayed some of his work in the exhibition. The Indian exhibitors under NJB are: Indian Jute Industries Research Association (IJIRA), Birla Corporation Ltd., NSV Export, Pro Jute & Bapu Marketing Group.

More than 6,000 people visited the fair in three days. Buyers from different countries like Canada, England, France, Italy, Japan, Netherlands, Norway, Sri Lanka and USA visited the fair and showed their interest for trade. Some exhibitors informed that some of their orders are already under process.

Textiles and Jute Secretary Md Ashraful Moqbul inaugurated the exposition styled International Jute Fair at a ceremony at the Bangabandhu International Conference Centre. Speaking as the chief guest, Ashraful Moqbul said that the biodegradable natural fibre-jute is not only used in making sacks, but also in automobile industry. "I was told during a recent overseas trip that the jute would soon be used in the automobile industry in a big way. So, jute is coming up again." He also said. "India and Bangladesh should work together in popularising uses of jute products."

IJSG Secretary General Bhupendra Singh remarked that the future of jute and jute products is bright. "But we have to set target where we want to go and how to achieve our target". He further said that now a days jute products are a preferred choice of global consumers due to its environment-friendly nature. "We have to go for diversification, more and more" he further added.

Andrew Barnard, first secretary of EU Delegation in Bangladesh appreciated IJSG’s effort for organizing such an international fair showcasing best of the innovative jute products produced in Bangladesh and India. He said that the jute and jute goods have a huge demand in the EU market as the products are environment-friendly. He further said that at least 40 million farmers of Bangladesh would be benefited directly from this sector and it has a huge prosperity.

Atri Bhattacharya, Secretary of National Jute Board, India, said that the world's major two jute-producing countries, India and Bangladesh, should work together to change the people's perception about the products made up of natural fibre. "We have to re-brand our products," he added.

JDPC Executive Director Khandaker Mokhlesur Rahman said that the country's jute-based industries have grown recently, providing jobs to hundreds of thousands of people. "The world is increasingly growing conscious about harmful polythene and other products, and looking at jute products as alternative.

A fashion show (by Mr. Emdad Hoque) of jute products and fabrics has also been organized by the IJSG on first two days (January 27 & 28).



Ashraful Moqbul, Secretary of Textiles and Jute ministry, Bangladesh speaking as the chief guest at the inaugural ceremony of “International Jute Fair”


Bhupendra Singh, Secretary general of the International Jute Study Group speaking at the inaugural ceremony of “International Jute Fair”


Chief Guest and Special Guests visited the jute fair


Peoples are visiting jute fair


Models are displaying jute products in fashion show organized by the IJSG on first two days of the event

  Catalogue/Brochure for Jute Diversified Products  

The IJSG has been published two attractive Catalogue/Brochure of international standard for Bangladesh and India with necessary information, photographs, product code, manufacturers/suppliers list, etc. NCJD, India and JDPC, Bangladesh has printed the Catalogue under the project of IJSG "Printing of a Catalogue/Brochure for Jute Diversified Products". Different items of jute diversified products produced in India and Bangladesh have been displayed in the Catalogue under specific categories like hand bags, shopping bags, office bags, file covers, soft luggage, floor coverings, shoes, home textiles, gift items, ornaments, novelties with product codes, identification numbers and small briefs of each of the products. This initiative has taken by IJSG particularly to promote market to the small and medium entrepreneur in Bangladesh and India.

  Portfolio of Bangladesh  
  Catalogue - NCJD, India